Ask Your Ely Web Guy - Silence Where a Relationship Should Be

Last week I told you to find the list you already have. A shop owner on Sheridan Street found six hundred names in her point of sale system and split them into two piles: locals and past visitors.

From here on I’ll call those piles segments instead. Same idea, it’s just the real term the email tools use, and you’ll see it again in this series.

If you did that too, you’re sitting on the same thing she is. A list that isn’t doing anything.