Last week you sent two emails, one to each pile from your list. Locals who hadn’t been in for a month. Past visitors who saw one scary headline and needed the real story. Some of them are walking back through your door because of it.
Here’s what happens next, more often than not. A customer has a good visit, pays, leaves, and takes the one thing worth more than her purchase with her: an honest opinion of you.
Nobody asks for it, so it goes home in her head and never shows up anywhere a stranger can see it.
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